IDISM represents a movement of the psychological term ‘ id ‘ meaning the basic human need and desire. Founded in Hong Kong, where we are living under one of the fastest pace in the world. The design duo find it very cold to live under such pace where people lack intimacy and connection. This lead them to the idea of designing garment that create an interaction between their garment and the world where they wish to communicate with their audience through their creation. Transformation is a key element in each of IDISM’s collections. The key theme not only creates an interaction between the garment and the wearer, but also represents the “Lion Rock Spirit” as “perseverance and solidarity” which lead our people to achieve the great socio-economical advancement that transforms Hong Kong into the current cosmopolitan Asian financial centre.
In year 2016, the brand was chosen as one of Vogue’s Talents 2017. While in 2017, the brand was named as one of “The future of Asia” by the media powerhouse YOHO! In China.
Cyrus Hang Ki WONG & Julio Chun Bong NG
Cyrus Wong (Creative Director of IDISM) co-founded the brand with Julio Ng in 2016. He graduated from Central Saint Martins womenswear, trained under Huishan Zhang while Julio graduated from London College of Fashion – Menswear and was trained under Gareth Pugh for 4 seasons. His graduation collection was invited to showcase at the V&A Museum, London before returning to Hong Kong.