DEMO is a fashion label founded by Derek Chan, specialising in menswear but currently exploring the possibility of gender neutral trend. It is imbued with an antiquated spirit, an attention to detail and erudite tailoring, classical mens’ and womens’ garments have always been a core source of inspiration at DEMO. Notions of “contemporary” and “classic” are the core DNA of DEMO, striking a delicate balance between the freedom of contemporary fashion and the traditions of classical dressing styles. In the world of DEMO, DEMO dismantles gender’s strict boundaries. Sensation, emotional and slender are not for female only.
DEMO’s outfits breaks through the stereotype of gender with soft silhouette, structure and novel details. In these rapidly changing times, we here at DEMO strive everyday to provide you with a satisfaction and solemnity that melds with today’s most forward thinking minds.
DEMO collections are available at Harvey Nichols Hong Kong, The Fashion Door in Guangzhou and Magmode in Beijing and Chengdu.
Derek Chan is the founder and chief designer of DEMO. Walk on the line between science and traditional artistic spirit, He finds his balancing point in both side with his own designer brand established, namely DEMO. He started his professional experience in the fashion industry。”Contemporary Classic” is his new formula for fashion. His design is balanced between classic and traditional style with modern touch. DEMO. Means a DEMONSTRATION of fashion by oneself characters.
Derek believes that fashion is a way to express personal lifestyle and mood. With his great interest and successfully launched brand, DEMO. , he studied at PolyU for Master of Philosophy in Fashion and Textile Design to fulfill his dream of combining his interest in science and fashion together to create a product for his fashion experiment.