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fffriday | fashion farm foundation | CYNTHIA & XIAO

Cynthia & Xiao is a womenswear brand founded on bold graphics infused with simple modernity. Launched in 2014, the duo Chinese fashion designers Cynthia Mak & Xiao Xiao work together to bring out a collection where the aesthetics takes the root of Cynthia’s background of Graphic Design and Fashion Design. Injecting Xiao specialists in Fashion Knitwear Design, the garments combine a striking bold character yet minimalistic and easy shapes.

Cynthia Mak & Xiao Xiao

Cynthia Mak was born in Hong Kong with an international upbringing and she was first exposed to arts through her studies in Graphic Design. She then attended Central Saint Martins College of Arts and Design to further pursue her interests. Beginning afresh in a new field, she devoted her life in learning about fashion and constructing garments. With her enthusiasm and endless hours of work, she graduated from CSM with distinction. Her strong final collection also garnered her the praise of Italian Vogue by naming her as a designer to watch out for and including her in their list of “New Talents”. After working in Alexander McQueen, Vivienne Westwood, Preen by Thornton and Roksanda Ilincic, she returned to her hometown, and worked in large scale luxury fashion retailers.

Xiao Xiao was born in Beijing and moved to UK in 2002. During her earlier studies in Fine Arts and Textiles in high school, she discovered her interest and talents in merging artwork with fashion. For further studies, she attended Central Saint Martins College of Arts and Design. After graduated from CSM, she decided to move back to China and develop her career. To acquire a deeper understanding of Chinese fashion market and prepare for launching her brand in the future, she worked with a local Chinese design company, WO square, where she gained real life experience of the design process from sketch to final production and built up a strong profile of work.